Why you should implement branding for your business?
Branding is a key pillar for any business, is essential for small businesses as it is for giantcorporations. Much of a business success is linked to strong branding.
In a nutshell, branding is what your business is and marketing is how you build awareness. Branding is your strategy, while marketing encompasses your tactical goals. In order to determine who your brand is, you need to ask yourself several questions. Questions that go beyond industry generalizations, and services or products offered and also questions to determine who you are as a company, and more importantly, who you are as a brand. The questions below are an excellent place to begin:
- What are your core principles and values?
- What is your mission statement?
- What inspired you to build your business?
- Why do you want to offer your products or services to your target audience?
- What makes you unique?
Developing an unique and memorable brand identity will give your business a competitive edge in a crowded marketplace. Your business brand is the cornerstone upon which all of your future marketing endeavours are built. Take the time to develop a strong identity and formulate a brand, logo design and campaign around that identity. By focusing your attention on building your brand, you can ensure that your business will stay in the minds of your current and future clientele for years to come.
How do you build a brand identity?
Once you’ve outlined who you are, who your customers are, what makes your business special, and what’s working in your industry, it’s time to start designing your brand. This step is just as crucial for branding your small business as it is for larger businesses.
Here are a few things you’ll need to create the look and feel of your brand:
- A logo. Your logo is like the face of your business; it’s the first thing most of your customers will see when they meet your brand—and it’s the visual asset that will be most closely tied with your business.
- A brand style guide. Before you start designing, it’s important to figure out the details of your design strategy, like your brand colour palette, fonts, and design, do’s and don’ts.
- Business cards. If you’re in business, you need a business card—and the design should match your logo and your other design assets.
- A website. Your website is like your company’s piece of digital real estate and when people visit your website, the look and feel should be consistent with the rest of your branding.
Depending on your business, you might need additional branding assets, as product packaging or corporate letterhead. No matter where a customer meets your brand whether it’s by seeing your logo or visiting your website or checking out one of your products in store the look, feel, and design should be consistent. If you’re not consistent when branding your business, you risk confusing your customers and, if they’re confused, you could lose them to the competition.
At POP Business we can help to develop your business brand to be unique and memorable. Let us help you create a strong brand for your small business.