Why you should develop brand identity for your business?

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Why you should implement branding for your business?

Branding 101

Branding is a key pillar for any business, is essential for small businesses as it is for giant corporations. Much of a business’ success is linked to strong branding.

In a nutshell, branding is how your business is viewed in the market and marketing is how you build that awareness. Branding is your strategy, while marketing represent your tactics. In order to determine what your brand is, you need to ask yourself several questions. 

So how do you build your brand? Here are a few simple questions that can be an excellent place to begin:

  • What are your core principles and values?
  • What is your mission statement?
  • What inspired you to build your business?
  • Why do you want to offer your products or services to your target audience?
  • What makes you unique?

Developing a unique and memorable brand identity will give your business a competitive edge in a crowded marketplace. Your business brand is the cornerstone upon which all of your future marketing endeavours are built. Take the time to develop a strong identity and formulate a brand, logo design and campaign around that identity. By focusing your attention on building your brand, you can ensure that your business will stay in the minds of your current and future clientele for years to come.

How do you build a brand identity?

Once you’ve outlined who you are, who your customers are, what makes your business special, and what’s working in your industry, it’s time to start designing your brand. This step is just as crucial for branding your small business as it is for larger businesses.

Here are a few things you’ll need to create the look and feel of your brand:

  • A logo. Your logo is like the face of your business; it’s the first thing most of your customers will see when they meet your brand—and it’s the visual asset that will be most closely tied with your business.
  • A brand style guide. Before you start designing, it’s important to figure out the details of your design strategy, like your brand colour palette, fonts, and design, do’s and don’ts.

  • Business cards. If you’re in business, you need a business card—and the design should match your logo and your other design assets.
  • A website. Your website is like your company’s piece of digital real estate and when people visit your website, the look and feel should be consistent with the rest of your branding. 

Depending on your business, you might need additional branding assets, as product packaging or corporate letterhead. No matter where a customer meets your brand whether it’s by seeing your logo or visiting your website or checking out one of your products in store the look, feel, and design should be consistent. If you’re not consistent when branding your business, you risk confusing your customers and, if they’re confused, you could lose them to the competition.

At POP Business we can help to develop your business brand to be unique and memorable. Let us help you create a strong brand for your small business.

Click here for a FREE, No Obligation Consultation with POP.

Picture of Patrick Sargent

Patrick Sargent

I am a chartered accountant, registered tax agent and a co-founder and CEO of POP. My passion lies in creating high-performing teams, optimising business processes and leading the strategic direction of the business. I am also a member of Chartered Accountants ANZ and a Fellow of the Australian Institute of Company Directors. My expertise includes helping small businesses with a range of accounting services, including: tax preparation, business advisory, accounting and bookkeeping, and personal tax planning, as well as company, trust and partnership tax returns and more.

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