About - POP Business

Our passion is helping people build their dream business.

WINNER of the 2019 AccountantDaily.com.au
“30 Under 30” Awards

POP Business are the small business tax accountancy experts.

Who says business tax has to be so, well… taxing?

POP Business have made it our mission is to help thousands of small business owners just like you to spend less time on all the soul-sapping stuff like bookkeeping, payroll and tax, and more time on building your business.

We are the trusted, modern-day tax accountants you’re looking for. So, take a load off and let us handle all the finicky, tricksy tax stuff.

Business tax is what POP Business are experts at, after all.

And believe it or not, we LOVE what we do because it helps you do what YOU love.

OUR VALUES

The ideals that underpin everything that POP Business does

Be diligent, be reliable, be expert

Ensure our clients are always tax compliant, whilst simultaneously offering them savvy advice on how to minimise their tax and achieve their business goals.

Equip, educate and empower our clients

By arming small businesses with the right tax know-how and streamlined processes, we help them to make smarter business decisions that lead to growth and success.

Be engaged, be available, be invested

Whenever explaining tax or accounting information to our clients, communicate simply and effectively. Importantly, always listen. Be on-call. Stay attuned to the things that matters most to the small businesses we work with. Remember: their success is our goal.

Why switch to POP Business?

Because we’re the new breed of accountants that you want working for your business.

If you’re a small business owner, then you probably already know that speaking with your accountant maybe once a year to process your company tax return and financials is a thing of the distant past.

These days, with the advent of automation, slick new accounting software and live financial reporting, it means that clever, creatively minded accountants are now uniquely equipped to offer small businesses like yours high-value strategic advice.

And with the accounting industry so ripe for disruption, it’s POP Business who are stepping in…

By embracing automation, enhanced business processes, and cutting-edge software and cloud technology, POP Business are giving tax accountancy the kick in the pants it so sorely needed. Better yet, our accounting services and savvy business advice has already been proven to deliver real results and significantly improve our clients’ businesses.

It’s why we’re winning awards for what we do.

So, click here to check out POP Business and our cutting-edge Chartered Accounting services at competitive fixed-fee prices.

Let's talk

THE BRAINS TRUST

Meet the industry-leading team of Chartered Accountants and business experts behind POP Business.

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Patrick Sargent

CEO & Co-Founder

“As a Chartered Accountant, I cut my teeth helping businesses of all sizes and shapes for years. But with POP Business, I now get to do that on a much larger scale, and I love it. I not only have a deep and nuanced understanding of the unique way that business in Australia operates, but I’m super-passionate about helping small business owners win.”

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Sidney Cachuela

COO & Co-Founder

"My passion lies in solving problems. From basic puzzles to high level complex business issues. I'm obsessed with creating and implementing systems and processes that help drive businesses to succeed. POP Business is the perfect outlet to bring my passion and my obsession together to deliver exceptional results for our clients."

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Mojtaba Jafari

CIO & Co-Founder

"As a solution-focused strategy consultant with 15 years’ experience in the IT leadership, enterprise strategy delivery, program management, digital transformation, and software development space, I have led the delivery of strategically aligned solutions capable of solving customer problems in disruptive digital environments."

Wendy Yong

Accountant

"Problem-solving is one of my greatest passions. In the world of tax and accounting, it’s a constant stream of learning and adapting. Working with POP Business has given me the opportunity to not only do what I love but also to assist small business owners through this exciting chapter of their lives."

James Pham

Senior accountant

"Throughout my 6 years of experience as a Chartered Accountant, I've realised my passion for helping small businesses grow. I revel in the opportunity to provide my clients with tax, and business advice to make their lives easier and to ensure their businesses run smoothly. I see myself as a sounding board for my clients on any ideas and problems that may arise in their businesses hence why I love my role as the Senior Accountant."

Isabella Giorgianni

Customer success team lead

"During my career at POP Business, I have spoken to hundreds of business owners in need of guidance. Simply helping other small businesses get on their feet is one of the most rewarding aspects of my career. With a background in accounting and sales experience at POP Business, I am able to give our clients peace of mind, fostering their confidence in taking the next steps to growing a successful business"

Lou Lemaistre

Special ops leader

"I’m the swiss army knife of startups. My experience at The Family, a long-term strategic associate in +200 startups in Europe has helped me gain a deep understanding of various areas of business, including sales, marketing, growth hacking and systems and processes.”

Sophia Tong

Account manager

"As a Chartered Accountant with over 15 years of experience, I've had a mixed bag of experience from working with small businesses to working with listed entities to even trying out a gig in an accounting software company. What I love about POP Business is that it enables me to utilise all my skills and further develop my passion for assisting owners with understanding the tax and accounting numbers to help them grow their businesses."

Juan Higuera

Digital marketing specialist

"As one of the earliest team members at POP Business, I have been integral in crafting a modern and refreshing brand that excites and engages everyone. Using my diverse skills in digital marketing, advertising and design, we have built a market leading company that will take Australia by storm and truly revolutionise the accounting and tax industry."

Charlotte Chen

Accountant

“One of the greatest things I enjoy working with POP Business is the dedication, diligence and passion that the whole team has in delivering amazing results for our clients. I gain satisfaction everyday because it’s clear that we are genuinely assisting small businesses to succeed and gain greater clarity and understanding of their opportunities and challenges.”

Myles Wright

Sales lead

"As a sales professional, I have had over 6 years’ experience working in business & technology where I have dealt with businesses of all scales - i.e. Start-ups all the way through to global leading organisations. I am skilled in customer relationship management, account management, consultative sales, customer Retention, coaching and management."

Sailin Xu

Accountant

"During my time at POP Business, I have had the pleasure of advising and guiding our clients through the various challenges that come with running a small business. I have a passion for numbers and the finer details. For me, our clients are not just items on a job list, but real people with real problems that I enjoy helping them solve."

Patricia Liyady

Accountant

“As a Master of Professional Accounting graduate and an entrepreneur myself from back home, I am super passionate in helping businesses grow. With POP Business, I now get to help more businesses of all sizes and shapes, and I love it. I now have a deeper understanding of the unique way that taxation in Australia operates. Being involved in the road to success for small businesses has been one of my proudest achievements."

Usama Kamran

Developer

"I’m a software engineer who challenges his comfort zones and looks forward to taking up challenges. I am passionate about bridging gaps in communication, extracting valuable insights from data and enabling smooth flow of information and that is precisely what I do here at POP Business!"

Tilly Chen

Accountant

"I’m an accounting and compliance specialist for small businesses. Joining POP Business has allowed me to increase my knowledge in Australian taxation so that I can better assist clients with their tax and accounting requirements. I enjoy helping our clients make most of their opportunities whilst helping them avoid common business pitfalls"

Why choose POP Business?

Because our passion is helping people build their dream business.

Perhaps your small business is behind on your annual tax obligations?

Maybe you’d like know if there’s other smart ways you can minimise your tax?

Or, it could be you’re looking for expert advice on how to growth-hack your business.

Good news. POP Business are the pros at all three.

Tax shouldn’t have to be so… well, taxing. Drop us a line and you’ll never look back.

Let's talk

What our customers
are saying

"POP Business was the perfect accounting partner for Quicka when it came to finding an accounting firm. As a new and growing business, they took the time to really understand our business model. Highly recommend them for new and growing businesses."

"Professional, knowledgeable and friendly accountants, who take the stress out of finances and tax. I highly recommend using POP Business for a seamless experience."

"I found POP Business to be extremely helpful providing technical tax advice. They went above and beyond in every situation to ensure I had a smooth experience. I cannot recommend them more."

"As a small business owner I'm constantly managing my cash flow and looking to find value in any service I take up. I found POP Business online and found their pricing to be affordable with great service. Very happy with the team at POP."

Using POP Business has been incredible for my own business. Their team has been so helpful and understanding. I couldn’t recommend them more as an accounting partner for any new and growing business."

"The team at POP Business have been amazing for Sprintlaw. We have received high-impact and high-quality strategic counsel and tax accounting service from them. They represent truly modern-day accountancy at its finest."

What our customers
are saying

OUR VALUES

Patrick Sargent

Sidney Cachuela

Mojtaba Jafari

Wendy Yong

James Pham

Isabella Giorgianni

Lou Lemaistre

Sophia Tong

Juan Higuera

Charlotte Chen

Myles Wright

Sailin Xu

Patricia Liyady

Usama Kamran

Tilly Chen

Need help? Call and speak to one of our expert accountants for free at 1300 180 630

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