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Get customised outsourced CFO services to enhance your business.  With a POP Business virtual Chief Financial Officer, you gain access to the insights and big-picture strategic thinking of experienced financial professionals that will help you grow your business.

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What is a Virtual CFO?

A Virtual CFO provides a more affordable alternate to an in-house CFO and works closely with businesses by providing valuable insights into the financial data. Virtual CFO services are now readily available.

Your business will have a lot of moving parts and when working in the business, you miss the big-picture and the key opportunities.

It is the CFO’s job to ensure the company is working towards its goals through effective tracking and Key Performance Indicators (KPI’s).

The CFO will have a good grasp on the business financial performance and position.

You will receive strategic advice on key decisions with your chief financial officer well-placed to provide big-picture recommendations and ensure decisions are modelled with reliable data to assist in the decision-making process.

A Virtual CFO is perfect for businesses who are looking to grow or are growing and need that professional support within the business.

Why POP Business?

Our team are passionate about helping people build their dream business which is why we’ve helped thousands of small business owners just like you gain clarity and scale to new heights.

Along with our dedicated and proactive accountants, our technology-driven and cloud-based solutions help streamline your accounting requirements to directly boost efficiency in daily operations and increase business growth.

Contact us today and speak to one of our PB Partner experts to benefit from:

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Australian businesses that love our services include:

What Our Customers Say

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"The team at POP Business have been amazing for Sprintlaw. We have received high-impact and high-quality strategic counsel and tax accounting service from them. They represent truly modern-day accountancy at its finest."

"POP Business was the perfect accounting partner for Quicka when it came to finding an accounting firm. As a new and growing business, they took the time to really understand our business model. Highly recommend them for new and growing businesses."
"Professional, knowledgeable and friendly accountants, who take the stress out of finances and tax. I highly recommend using POP Business for a seamless experience."



"I found POP Business to be extremely helpful providing technical tax advice. They went above and beyond in every situation to ensure I had a smooth experience. I cannot recommend them more."


"As a small business owner I'm constantly managing my cash flow and looking to find value in any service I take up. I found POP Business online and found their pricing to be affordable with great service. Very happy with the team at POP."

Using POP Business has been incredible for my own business. Their team has been so helpful and understanding. I couldn’t recommend them more as an accounting partner for any new and growing business."


Whatever your tax needs, our team of experienced POP Business Accountants have got you covered.

Perhaps your small business is behind on your annual tax obligations?

Maybe you’d like to know if there’s other smart ways you can minimise your tax?

Or, it could be you’re looking for expert advice on how to growth-hack your business.

Good news. POP Business are the pros at all three. Tax shouldn’t have to be so… well, taxing. Drop us a line and you’ll never look back.

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William Chen
Chartered Accountant
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Sidney Cachuela
Business Consultant
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Patrick Sargent
Chartered Accountant
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Virtual CFO Services:
Frequently asked questions

A virtual CFO is an outsourced service provider that demonstrates expert financial knowledge to help guide your business and keep the finances under control. A virtual CFO can either be an individual or an entity.

The average salary of a CFO in Australia between $210,000 to $230,000 depending on the experience of that individual. And that is for one person!

At POP Business, get an expert virtual CFO based in Sydney to help you and your business through a range of solutions you need from cashflow projections to risk analysis to monthly KPI reporting preparation and analysis for various stakeholders.

This service starts at $2,000 plus GST per month. Enquire today to learn more.

A virtual CFO can bring much value to your business, so you can hire one whenever you need it. Generally, firms often seek a virtual CFO when they start to experience problems or issues around the following areas:

  • You need to raise funds
  • You do not have enough information to make important decisions for your business
  • Managing your finances wastes you too much time so that you cannot concentrate on your core activities.

The benefits of a virtual CFO include: 

  • Help you understand and manage the cash flow of your business, safeguarding your future. 
  • Robust financial reporting and greater visibility across your finances as a whole, assisting you to make more informed decisions and primed to discover great business opportunities

It varies from company to company, but at POP Business, we work hard to become a member of your team.

As a growing business we know your requirements will change accordingly, so our services may change from time to time. What will not change is our accessible service. We provide daily support through phone calls and emails whenever you have a concern. Besides, our virtual CFO holds meetings with your business to make sure everyone is on the same financial track. 

You can get started by simply filling out the enquiry form on this page.

You can also email [email protected]

The turnaround time will usually be within 4 weeks, however faster times are available. 

We communicate through email and phone mostly. 

You can provide user access to your online accounting software so we can get the required business transactions for the tax lodgement.

Yes. You can find POP Business’s office smack-bang in the heart of Surry Hills, in Sydney. Level 1, 285A Crown St, Surry Hills NSW 2010 (open in Google Maps).

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