As the Senior Manager at Pop Business, William leads and manages the growth and performance of our professional team of Chartered Accountants (CAs) and Certified Public Accountants (CPAs). He ensures that service delivery remains Proactive, Organized, and Personalized (POP), aligning with the high standards our clients expect.

With qualifications as a Chartered Accountant of Australia and New Zealand, and Master in Commerce (Accounting & taxation), William brings over 15 years of extensive experience in accounting and tax. His background includes work at prominent Sydney based second-tier CA firms, covering a wide range of accounting and tax services for clients ranging from SMEs to multinational corporations.

William’s approach to accounting & tax goes beyond compliance. He believes that a good accountant not only delivers on statutory obligations but also plays a vital role in supporting and guiding clients through their business challenges. His commitment to quality service is a key driver of his career’s success.

Outside of work, William is a coffer lover & enjoys spending quality time with his family